Built for the Businesses That Keep Communities Running
We started Nova Row because we watched great local businesses lose to worse competitors — simply because they didn't have the right digital systems. We're here to fix that.
Our story
Why We Built This
Most digital marketing agencies are built for big brands with big budgets. They speak in jargon, lock you into long contracts, and disappear after the onboarding call. Local businesses deserve better.
Nova Row was founded on a simple belief: the plumber, the dentist, the landscaper, the cleaning company — the businesses that actually serve their communities — should have access to the same systems that enterprise brands use to dominate their markets.
We focus on three areas - AI automation, websites, and local marketing - because those are where local businesses lose the most time and revenue. We don't do everything. We do these things exceptionally well.
"The businesses that serve communities deserve the same tools as the brands that compete against them."
What drives us
Our Mission
To give every local business the digital infrastructure to compete, grow, and win — without needing a marketing degree or a Fortune 500 budget.
Results Over Reports
We measure success in calls booked and revenue generated — not vanity metrics. Every engagement starts with a clear outcome in mind.
No Jargon, No Fluff
We speak plainly. You'll always know what we're doing, why we're doing it, and what it means for your business.
Partnership, Not Vendor
We work with a limited number of clients at a time so every business gets real attention — not a ticket number.
Built to Scale With You
Our systems are designed to grow as your business grows. What we build in month one still works in year three.
The team
The people behind the results.
Dakota Schipman
Co-Founder + Lead Strategist
Dakota brings a background in operations and program management. He began his career managing real estate operations, then served as a senior program manager supporting one of the world's largest technology companies, where he saw firsthand how AI and automation reshape the way work gets done. He has partnered closely with development teams to define the logic behind automated tools, and now brings that enterprise-tested approach to local businesses.
Travis Murway
Co-Founder + Head of Automation
Travis began his career in healthcare management before moving into client account management at a major electronic health records software company. There, he used AI to build tools for clients and automate key processes. At Nova Row, he turns everyday workflows into reliable, easy-to-use automation that gives owners their time back.
Ready to Work With a Team That Gets It?
Book a free 30-minute strategy call. No pitch, no pressure — just an honest look at where your business stands and what's possible.